Most sponsorships die of exposure

pep began with a simple question: if the sponsorshio sector is stuck measuring exposure and media value, could an AI tool help any brand or rightsholder apply the very latest sponsorship effectiveness research and marketing science to help them measure sales and profit?

Over months of development and testing, Box Count’s workflow was encoded and the outputs were refined to ensure high quality standards, every time.

pep’s knowledge is not static. Each time Rory authors a new piece of research or creates a new framework, it is turned into a new knowledge module for pep. It is then combined with publicly available knowledge of the core principles of marketing science to ensure every output and recommendation is based on the evidence of what works.

Simon’s work with the Data Agents