One platform for the whole partnership
pep takes a partnership from its first objective to its renewal case. The Strategy Module sets the objectives, builds the plan to deliver them and the framework to measure them. The Measurement Module tracks performance against that plan and builds the evidence for renewal.
- Pitch
What the property can do for a brand
- Objectives
What the deal is for, agreed before signing
- Strategy
Rights, budgets, channels and creative brief
- Evaluate
KPIs, data sources and tests to prove what works
- Performance
Tracked live against the plan
- Modelling
Scenario plan based on real world data
- Renewal
A case both sides can check
Effectiveness at every stage
Strategy Module
Built on Box Count's strategy method, the Strategy Module covers effectiveness-led objectives, KPI frameworks and partner fit, through to activation budgets, channel plans and creative briefs rooted in evidence. Work that takes a consultancy weeks arrives in days.
Measurement Module
Built on Data Agents' measurement frameworks, the Measurement Module brings every data source together to track performance against the objectives the strategy set, generate insights, model scenarios and build the renewal case. You can ask the data questions in plain English and see exactly how every number was produced.
For sellers and buyers
Rights holders
- Pitch specific rights
- Pitch specific brands
- Find new category partners
- Evaluate existing partnerships
- Prepare partner reviews
- Build the case for renewal
Brands
- Identify the right property
- Review a sponsorship proposal against your objectives
- Measure the performance of a single partnership
- Measure the performance of your sponsorship portfolio
- Scenario plan activation adjustments mid-season
- Assess the performance of a deal at renewal
It's only £20m over 5 years. Who needs experts?
Software is quick to build these days. The method behind it isn't. pep runs on the frameworks Box Count and Data Agents use with their own clients, backed by around 50 years of sponsorship strategy and measurement experience.
Anyone can ask a chatbot for a sponsorship strategy. What comes back is generic, because the model has never sat in a renewal meeting. pep is built on tested strategy and measurement methods, it's updated every time new research is published, and the people who built it are on hand whenever a decision needs an expert.
Box Count
The sponsorship effectiveness consultancy behind the Strategy Module. Founded by Rory Natkiel, co-founder and chair of the Sponsorship Effectiveness Forum and author of The Sponsorship Effect, Sponsorship Measurement: A Best Practice Guide and All To Play For, the first report on sports sponsorship the IPA has published.
Data Agents
The AI strategy and execution consultancy behind the Measurement Module. Data Agents puts a partnership's data in one place and builds AI agents that track performance against the objectives. Experienced data strategists set up the agents and check their results. Its people have worked across sport, financial services, retail and media, including for Chelsea FC, the NBA and Barclays.
Service as software
The software builds the objectives, budgets, channel plans and measurement model in minutes. Work like that used to take a consultancy weeks.
Then Box Count and Data Agents work on the deal with you. They check the thinking, sit in on the big meetings and make the judgement calls software shouldn't.
Two specialist businesses on your deal, moving at the speed of the software.
Take either module on its own or both together.
- Request a demo and tell us what you're working on.
- We'll be in touch to schedule a call.