Strategy Module
An effectiveness-led strategy in days, not months
The Strategy Module is built on Box Count's method. It starts with what the partnership is for and builds the plan around it:
- Objective hierarchies built from the business objective down
- Partner fit assessed against brand strategy, not a media rate card
- Rights packages tailored to objectives, so you buy or sell what will deliver
- Activation budgets set to move the commercial needle
- Channel plans based on the evidence of what works, from brand building to sales conversion
- KPI frameworks defined at the outset, not invented at renewal
- Data sources identified for the metrics you'll be judged on
Rights holders use it to work out what a property can do for a brand, then say it in language a CMO recognises. Brands use it to define what the deal should do before the ink dries.
The output is a written plan with every recommendation tied to the evidence behind it. Box Count can run it alongside your team if you'd like an expert in the room.
Five objectives, laddered from one business goal. Everything else is tracked as an input, not claimed as an outcome.
Acme Shaving should plan for a total investment of £8.5m to £12m per season, with activation set at 2 to 3 times the rights fee to turn the club's reach into measurable penetration and share gains among men 35 to 54.
Category-exclusive grooming rights. No incumbent grooming partner, so first-mover pricing is available. Per Binet and Davis (IPA, 2026), rights without activation weight behind them do not move commercial metrics.
Set at 2 to 3 times the rights fee to buy the reach and frequency needed to shift mental availability among men 35 to 54. Fame campaigns need enough weight to earn media and visibility at scale.
All-in season one: rights, creative and media, measurement and the launch platform. Year one builds the baseline; years two and three compound penetration and share.
The rights fee buys access; activation generates the repeated exposure that shifts mental availability.
In a Fame-led model the creative and media spend does the commercial work. The club is the context; activation is the engine.
Funded from the outset, not retrospectively, per SEF best practice: brand tracking, a matched-market incrementality design and a sales baseline.
pep's Strategy Module output on sample data. Acme Shaving and Harbour City FC are fictional.
Measurement Module
No secret sauce here, just transparent performance tracking with intelligent insights
The Measurement Module is built on Data Agents' DiagnosticAI and AgentLab, with a model made for your partnership:
- Live and batch data feeds, so you see performance in-season and over the long term
- Performance measured against the objectives and KPIs the Strategy Module set
- A bespoke model that gets sharper the more it learns about the partnership
- Insights and recommendations at any point in the lifecycle
- Questions answered in plain English, straight from the data
- Scenario modelling: what more or less budget would do
- Transparent results, with no black-box proprietary metrics
At renewal, the brand and the rights holder work from the same figures and can see how each one was calculated. If you want a data specialist on the partnership, Data Agents can run the module with your team.
Category market share
On trackAcme Shaving volume and value share among UK men 35 to 54, against the pre-deal baseline.
Retail panel data
Brand preference
On trackUK men 35 to 54 naming Acme Shaving as the razor brand they would choose, exposed versus unexposed to the partnership.
Brand tracker, exposed vs unexposed waves
Spontaneous salience
On trackUnprompted recall and top-of-mind mention in grooming among UK men 35 to 54.
Brand tracker, six-monthly waves
Word-of-mouth advocacy
AheadLikely cause: football fan culture carries strong peer recommendation. Acme Shaving's presence across broadcast and digital is reaching men who already talk about the game, turning exposure into recommendation among the 35 to 54 target.
Capture and redistribute organic advocacy content through the club's own channels to carry recommendation into the off-season.
Evidence: SEF
Buyer penetration
On trackLikely cause: the twelve-month purchase rate among UK men 35 to 54 is moving against baseline, consistent with an early phase where brand effects come before sales effects.
Run an exposed-versus-unexposed purchase comparison at the next read to confirm partnership contact, not seasonal category demand, is driving the shift.
Evidence: SEF
Qualified audience reached
On trackLikely cause: verified impressions to UK men 35 to 54 are landing as planned. Reach is an input, not an effect, so this confirms the media plan is running, not that it is working.
Check reach is spread across enough fixtures to build frequency. If it is bunched in one or two matches, redistribute across the season.
Evidence: SEF
Direction of travel only. A channel shift moves the objectives its channels serve; it does not produce a number, because the elasticity behind that number would be invented.
pep's Measurement Module output on sample data. Acme Shaving and Harbour City FC are fictional.